roads at night

Absolute Traffic Management: Our Story, Our Future


About Absolute Traffic Management

This month, Absolute Traffic Management was featured in Business View Oceania magazine. Business View Magazine is Oceania’s best source of news for executives, entrepreneurs, small business owners, and franchisers. And, for anyone else interested in current industry trends and best practices. Today, we’re sharing an extract of the article.

Established in 2018, Absolute Traffic Management was formed by Jasmin Matouk, who wanted to change the way Sydney’s traffic management sector operated. Currently, ATM employs a team of 30 staff spread across traffic control, team management, administration, logistics, and operations.

Jasmin’s vision was to create a female-first construction company that provides impeccable service. In fact, growing up with her family in construction, she knew from a young age that she wanted to start something from the ground up that would inject positive values into the industry.

So, now a few years on, her vision has come to life. And, each ATM member works hard to provide clients across Greater Sydney with specialist road traffic management and traffic control services. Above all, these services are built on a foundation of safety and respect. In brief, the business is determined to create inclusive, collaborative, and reliable environments. And these are environments that lead by example, to push the rest of Australia’s industry into a new era of service.


traffic control ute

Premium Traffic Management Without the Premium Price

We provide premium traffic management, traffic control, and road safety services without the premium price. Services include:

– obtaining relevant permits from state road authorities
– accredited traffic control labour hire for construction sites
– mobile works
– emergency works
– road closures
– traffic management
– pedestrian management
– traffic guidance schemes and traffic management plans
– training through industry partnerships
– traffic control equipment and vending machine hire
– equipment sale
– swept path analysis
– emergency traffic control
– hire services for skilled and general labourers, commercial and construction cleaners, and security guards

business plans

Our Mission, Operations And Plans For The Future

Since mid-2019 when Rachelle Sassine joined ATM, the company made a big shift into digital technology with accounting systems, rostering and team tracking software, and company online presence.

Also, we are working on an innovative project that will help streamline the booking process for traffic management companies and their clients. In short, this software will combat the inconsistencies we see regularly in our sector surrounding booking systems.

And, this is because our company is committed to helping clients plan, develop, and finish their projects on time in a safe, reliable, and cost-effective manner.


A Strong Set Of Core Values Embodied By Staff

Then, to us, it is really important to be an equal opportunity employer. As a result, we hire people from all walks of life, who all share the same values: teamwork, safety, reliability, integrity, honesty, and excellence.

And, this values-based approach provides staff at ATM with the opportunity to further their education. Indeed, staff can hone their skills with dedicated training programs in leadership, safety and compliance, technology, site management, and more.


traffic controllers

For instance, ATM also provides traffic control training services for crews across the industry, partnering with industry affiliates and trainers across NSW to allow access to courses year-round.

So, courses include but are not limited to: Asbestos awareness and removal, confined spaces, first aid, manual handling, traffic control, WHS Act awareness, white cards, power awareness, and emergency management. And, ATM also promotes free content via our website blog that works to educate the wider community on the importance of safe conduct around traffic management sites.


Steps Towards A More Sustainable Future In The Traffic Management Industry

Beside, as well as investing heavily into technology and training, ATM has taken steps towards a more sustainable future in the traffic management industry. For example, we work with a fantastic company called Build Securely, based out of the South Coast. They manufacture fire-proof boards that can be used to improve the durability of houses in bushfire-prone areas. And, we have been delighted to secure their distribution in Australia.

So, once that product goes to market, we will be doing a lot of work to spearhead that opportunity in our industry. And, we are also looking into the potential of electric vehicles on site, but they really don’t exist yet in the way that we need them. So, we need the market to develop a little more for that to become a possibility.


CEO sleepout



In addition, in the near future, Absolute Traffic Management plans to continue their involvement in community fundraisers such as the Cruise for a Cause, Act For Peace Ration Challenge and Vinnies CEO SleepOut. And, we are looking into the provision of community education for students and low-income earners to learn the basics of traffic control and build a foundation for entry into the industry.

Also, we are looking forward to opening a new management office on the South Coast in 2023, which will be extending our reach further into New South Wales. And, we have a lot of growth planned over the next two to three years and beyond!

Last but not least, alongside our own growth as a business, we will keep pushing and advocating for our sector to have more equipment on roads that limits the direct interaction of our workers with oncoming traffic. Because, the safer we can make our sites, the better. And, the most efficient way to do that is to get our staff out of the line of fire. Also, we predict a lot of movement in the equipment innovation space to meet that demand. All in all, Absolute Traffic Management’s future and the future of our wider industry looks busy and bright.